It’s been a long time coming, and anyone who has seen previous editions of the 2011 box office (the monthly editions, not the usual weekend fare), there has been one question I’ve constantly been asking.
Mainly, if a film that kicks off its campaign in 2010, but actually has the stability to stay around and make most of its money in 2011, should it be counted?
After a lot of dilberations, and the advice that hell its my column so I can make my own rules, I have decided that it would work, and as a result the 2011 box office is looking a lot different at the end of March as it did four weeks ago.
Yes, The King’s Speech, which is by far the oldest film on the Top 20 list every week (released on December 26, 2010) has not only made the list going by figures of 2011 alone, but it has been by far the biggest winner of the year so far, knocking out last month’s leader, Tangled, to take top spot.
While The King’s Speech has been the dominant leader (interestingly, never getting to number one as well, as it could only get as high as second on the Top 20 list), there has been a few more interesting changes this month.
Black Swan, which also has been around the Top 20 the whole time (albeit down the bottom of the rankings), has finally earned enough to knock Yogi Bear out of second spot, but its keeps its number 3 spot while everything else took one (or more) steps down.
For other new films that have been released in March, five titles earned enough to stay in contention, but out of all the newcomers, it is Rango which is the best bet to make further moves up in the Top 20, as after three weeks it is still in the top three films watched each week, and has been dropping only slightly in regards to other movies. Plus with Easter school holidays occurring in April, expect a influx on the film to possibly fight for top spot next week.
The other new films in the rankings will probably stay around for a month or so, but don’t have the chance to really make the hard push in the near future. Only Limitless really has a chance of staying around, but with the Easter holidays around the corner it is hard to predict when it will finally disappear.
A number of films have disappeared from this month, including thankfully Big Mommas: Like Father, Like Son which is now never to be heard from again (here’s hoping!).
For the big movers, other than Black Swan moving forward by treading ground, I Am Number Four surprisingly jumped up four spots, while a big number of the lower films slipped, including James Cameron Presents Sanctum, which is anchoring the Top 20 list, and will definitely be gone by next month.
For the new films that could make the leap into the Top 20 in April, the list is by far the longer we have seen yet, especially because of the start of the Easter holiday seasons and us being on the cusp of the blockbuster season (when the big hit films come out and make a buttload of cash).
Animated films Rio and Hop have potential, and Synder’s Sucker Punch could make some waves. In comedy Simon Pegg and Nick Frost reunite for alien film Paul, while the superhero genre gets its own hero with Thor. Other than that Diary of A Wimpy Kid 2, Scream 4, and Fast and Furious 5 could pick up on the established franchise and make the big hit.
In other words, all bets are off!
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